Giving TooD Beauty a Makeover With Shopify Website Development
About Tood Beauty
TooD Beauty is a DTC business built on a philosophy of inclusivity, sustainability, and authenticity. With strong recognition driven by founder Shari Siadat, the brand embraces individuality and breaks free from conventional beauty standards. Known for its radical, vulnerable, and genderless approach, TooD creates non-toxic, high-quality products that prioritize self-love, sustainability, and an expansive shade spectrum.
With a growing reputation in the industry, TooD Beauty sought out Webtmize to help bring their visionary approach to life on the web. The company needed a Shopify website development agency who could create an online experience that aligned with their mission of inclusivity and innovation, transforming their website into an engaging platform for customers while reflecting their brand’s bold and progressive ethos.
Challenge
TooD Beauty was operating with an outdated Shopify theme that no longer aligned with their evolving brand guidelines or vision. The website was struggling to convey the radical, inclusive, and genderless values of the brand, resulting in a lackluster online presence.
As a result, the brand faced low conversion rates and underperforming sales, with users encountering friction in their online journey. Key issues included poor UX/UI clarity, slow navigation, and difficulty in creating a seamless, engaging shopping experience. The lack of alignment between the website’s design and the brand’s core message resulted in missed opportunities, both in terms of user experience and sales potential.
TooD needed a redesign that would not only reflect their brand’s identity but also optimize the site for conversions and customer satisfaction.
Our Approach
To align TooD Beauty’s website with its bold brand identity and business goals, we followed a systematic process. From discovery to design and custom development, we focused on transforming the user experience and boosting site performance. Our approach ensured a seamless integration of TooD’s vision with the technical structure required to drive conversions and enhance customer satisfaction.
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- Discovery and Audit
We began with an in-depth discovery and audit process, identifying challenges related to UX/UI, SEO, and overall performance. This informed our actionable roadmap, highlighting key improvements for conversion optimization and enhanced user experience. - Strategic Recommendations
Based on the audit, we provided TooD with a comprehensive roadmap covering UX/UI and SEO recommendations. This helped guide the design process and ensure the website was optimized for both user engagement and search visibility. - Collaborative Design
Working with a creative design agency, we used high-quality wireframes developed in Figma, focusing on:- Brand Consistency
- Mobile Responsiveness
- Optimized User Journey
- Three-Phase Development
The development spanned three phases:
- Phase 1 – Content Consolidation: Optimized content with TooD’s team and our SEO specialists.
- Phase 2 – Custom Development: Customized Shopify theme based on wireframes.
- Phase 3 – Quality Assurance (QA): Thorough testing for cross-device compatibility and flawless performance.
- Launch and Monitoring
Once the site was live, we closely monitored its performance to ensure all goals were being met. This involved tracking key metrics, including page speed, user behavior, and conversion rates. Through continuous monitoring, we identified areas for further improvement and fine-tuned the site for optimal performance and user experience. - Continuous Collaboration
Throughout the project, we maintained constant communication with TooD to ensure that feedback was integrated into every stage, aligning with their vision and goals.
The Execution
- Content Optimization
We worked closely with TooD's team to optimize website content, ensuring it reflected their vibrant, inclusive brand and was also SEO-optimized. Product descriptions were enhanced with rich, compelling content to ensure clear understanding. - Shopify Theme Customization
To bring TooD Beauty’s vision to life, we customized the Shopify theme by creating configurable theme pages, Product Detail Pages (PDP), and Collection Pages that allowed the client to easily update colours, layouts, and overall presentation from the admin side. Custom features like sliders, text marquees, and text-image sections dynamically showcased the products, bringing colour and vibrancy to the user experience. - Product Highlighting & Customization
We introduced product bundles to streamline the purchasing process and enhance user convenience, addressing common questions like "What do I buy together?" This transformed browsing into actual sales. - Enhanced Product Pages (PDP)
Our redesign for PDPs focused on creating pages as dynamic and colorful as TooD’s products. To enhance the shopping experience further, we embedded customer review and feedback, increasing trust and encouraging potential buyers. - Upscaling Sales
We introduced product bundles, allowing users to add complementary items to their cart with just a click, significantly enhancing conversion rates. Personalized product suggestions were also incorporated based on user preferences and browsing history, increasing upsell opportunities and driving additional sales. - Customer Review
Leveraging user-generated content, we added customer review and feedbacks, helping to build trust and credibility. This provided social proof for the products, empowering potential customers to make purchasing decisions with confidence based on real-world experiences. - Content Engagement
We regularly published fresh blog content and updated existing articles to keep things exciting and relevant. Our blogs are all about sharing beauty tips, the latest trends, and industry insights to inspire and empower our audience. Plus, we’ve designed flexible content sections to highlight TooD Beauty’s mission and engage users with compelling storytelling. It’s all about making beauty fun, inclusive, and accessible!
YoY flat
Ad spend
+10%
Net revenue
8x
MER
Results
Pajar saw great Paid Media results thanks to tailored localized Performance Max Campaigns.
- YoY ad spend remained flat
- Net revenue increased by 10% in 8 months
- Marketing Efficiency Ratio (MER) increased to nearly 8x thanks our campaign optimizations.
We are proud to quantify the partnership between Pajar and Webtmize as a definite success. The advantage of having a flexible, trusted and satisfied client is that you get to test different strategies moving forward with one goal in mind: to always optimize!
The Results
- A visually appealing and easy-to-navigate website that matched the brand's identity and improved the user experience
- Higher conversion rates thanks to features such as product bundles, colour swatches, and provision to add instructional videos that boosted customer confidence
- A scalable and adaptable platform that allowed for easy website management and future growth
- A stronger online presence that effectively showcased TooD Beauty's unique products and brand values
The collaboration with Tood Beauty culminated in a dynamic and user-friendly website that surpassed the client's expectations. By effectively showcasing products and prioritizing user experience, the site has fostered stronger customer connections and driven sales growth. Tood Beauty now has a platform that authentically reflects their brand and supports their future growth.
Ready to transform your online store and boost conversions? Contact us to learn how our custom Shopify solutions can help bring your brand vision to life and drive e-commerce success.